Increasing Average Repair Orders Through Trust, Transparency, and Education
When people suspect a problem with their vehicle, or when they hear a funny noise or maybe feel something strange in their car, they simply don’t like going into an auto service shop.
Why? For the most part, people aren’t educated on vehicle service, repair, and regular maintenance. Because of this, it makes them feel like they’ll be taken advantage of. Explaining fixes to customers can be frustrating, and can often lead to the deer in headlights look we’ve all seen too many times.
Digital vehicle inspections offer customers a clear understanding of what those strange noises are, and what the problems are with their vehicle. Using digital vehicle inspections will show customers exactly what technicians see with informative photo and video reporting.
When the customers get to see exactly what technicians see they become a lot more responsive and open to approving work that would have otherwise gone ignored or refused (without digital vehicle inspection technology).
Educating drivers on why repairs are needed is absolutely crucial in today’s age. When customers are informed, they are much more likely to approve service recommendations which in turn drives up a shop’s average repair order.